# 3rd Party API Integrations

As a reseller, it’s essential to understand how your clients can use 3rd Party API integrations to enhance their e-commerce performance. The E-Commerce Shop Builder includes built-in tools to connect to **Google Analytics**, **Facebook Pixel**, and **Twilio WhatsApp**, giving clients more control over tracking, advertising, and user engagement.

This guide walks you through each available API integration, what it does, and how your clients can set it up — so you’re prepared to assist if needed.

#### **Where to Find It**

To access these settings, your client must go to:

- `Setup & Configuration` → `Settings` → `3rd Party API`

From there, they’ll see the following sections:

1. Google Analytics
2. Facebook Pixel
3. Twilio WhatsApp Notifications
    
    [![image.png](https://docs.resellportal.com/uploads/images/gallery/2025-04/scaled-1680-/W0Uimage.png)](https://docs.resellportal.com/uploads/images/gallery/2025-04/W0Uimage.png)

#### **1. Google Analytics Integration**

##### What It Does:

- Tracks website traffic and visitor behavior
- Provides insights into product views, bounce rates, time on site, and more
- Helps clients make data-driven decisions

#### What Clients Need:

- A valid **Google Analytics Tracking ID**  
    (e.g., `G-XXXXXXXXXX` or `UA-XXXXXXXXX-X`)
    
    [![image.png](https://docs.resellportal.com/uploads/images/gallery/2025-04/scaled-1680-/jdAimage.png)](https://docs.resellportal.com/uploads/images/gallery/2025-04/jdAimage.png)

##### Setup Process:

1. Enter the **Tracking ID** into the Google Analytics field
2. Toggle **“Activate Google Analytics”** ON
3. Click **Save**

##### Your Role as a Reseller:

- Help clients locate their GA ID via their [Google Analytics account](https://analytics.google.com/)
- Confirm the ID is properly formatted
- Make sure they click **Save** after toggling ON

#### **2. Facebook Pixel Integration**

##### What It Does:

- Tracks user actions like product views, add-to-cart, and purchases
- Measures Facebook ad effectiveness
- Enables retargeting and custom audience building

##### What Clients Need:

- A **Facebook Pixel ID** from their Meta Business Suite

##### Setup Process:

1. Enter the **Pixel ID**
2. Toggle **“Activate Facebook Pixel”** ON
3. Click **Save**
    
    [![image.png](https://docs.resellportal.com/uploads/images/gallery/2025-04/scaled-1680-/pC1image.png)](https://docs.resellportal.com/uploads/images/gallery/2025-04/pC1image.png)

##### Your Role as a Reseller:

- Help them find their Pixel ID in Meta Events Manager
- Explain what Pixel can track and why it matters
- If the pixel isn’t working, check for browser blockers or confirm it's added to the live theme

#### **3. Twilio WhatsApp Notifications**

##### What It Does:

- Sends automated WhatsApp messages to users after they register
- Helps confirm signups instantly and adds a personalized experience
- Boosts trust and engagement via mobile messaging

##### What Clients Need:

- **Twilio SID**
- **Twilio Auth Token**
- **WhatsApp-Enabled Phone Number** (from their Twilio account)

##### Setup Process:

1. Enter **SID**, **Token**, and **Twilio Number**
2. Toggle **“Activate Twilio WhatsApp Number”** ON
3. Click **Save**
    
    [![image.png](https://docs.resellportal.com/uploads/images/gallery/2025-04/scaled-1680-/YV3image.png)](https://docs.resellportal.com/uploads/images/gallery/2025-04/YV3image.png)

##### Your Role as a Reseller:

- Guide clients through their <a data-end="3183" data-start="3135" rel="noopener" target="_new">Twilio Console</a> to retrieve credentials
- Confirm the number used is WhatsApp-enabled and approved by Twilio
- Advise clients on message tone and content (some platforms support basic customization)

#### **Common Questions You May Get**

<table border="1" id="bkmrk-questions-what-to-ch" style="border-collapse: collapse; width: 100%; height: 121.285px;"><colgroup><col style="width: 49.881%;"></col><col style="width: 49.881%;"></col></colgroup><tbody><tr style="height: 29.8785px;"><td class="align-center" style="height: 29.8785px;">**Questions**</td><td class="align-center" style="height: 29.8785px;">**What to Check**</td></tr><tr style="height: 29.8785px;"><td style="height: 29.8785px;">My analytics aren't showing any data.</td><td style="height: 29.8785px;">Ensure GA is active and the tracking ID is correct</td></tr><tr style="height: 31.6493px;"><td style="height: 31.6493px;">My Facebook ads aren’t tracking conversions.</td><td style="height: 31.6493px;">Confirm Pixel is active and installed before `<body>` tag</td></tr><tr style="height: 29.8785px;"><td style="height: 29.8785px;">No WhatsApp messages are being sent.</td><td style="height: 29.8785px;">Check Twilio credentials and verify phone number setup</td></tr></tbody></table>

#### **Summary**

<table border="1" id="bkmrk-api-tool-purpose-cli" style="border-collapse: collapse; width: 100%; height: 136.302px;"><colgroup><col style="width: 20.5037%;"></col><col style="width: 29.5635%;"></col><col style="width: 23.486%;"></col><col style="width: 26.5812%;"></col></colgroup><tbody><tr style="height: 29.8785px;"><td class="align-center" style="height: 29.8785px;">**API Tool**</td><td class="align-center" style="height: 29.8785px;">**Purpose**</td><td class="align-center" style="height: 29.8785px;">**Client Needs**</td><td class="align-center" style="height: 29.8785px;">**Notes**</td></tr><tr style="height: 46.6667px;"><td style="height: 46.6667px;">Google Analytics</td><td style="height: 46.6667px;">Website traffic and behavior tracking</td><td style="height: 46.6667px;">GA Tracking ID</td><td style="height: 46.6667px;">Requires Google Analytics setup</td></tr><tr style="height: 29.8785px;"><td style="height: 29.8785px;">Facebook Pixel</td><td style="height: 29.8785px;">Ad tracking and retargeting</td><td style="height: 29.8785px;">Facebook Pixel ID</td><td style="height: 29.8785px;">Tied to Meta Business account</td></tr><tr style="height: 29.8785px;"><td style="height: 29.8785px;">Twilio WhatsApp</td><td style="height: 29.8785px;">Messaging on user registration</td><td style="height: 29.8785px;">SID, Token, Twilio Number</td><td style="height: 29.8785px;">WhatsApp API must be active</td></tr></tbody></table>

#### **Final Advice for Resellers**

- Familiarize yourself with each platform’s basic dashboard (Google, Meta, Twilio)
- Keep a generic example or test account ready for walkthroughs
- Encourage clients to test integrations in a staging store (if available)
- Always remind them to click **Save** after any changes — the most common oversight!