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Navigating Resellportal: Allowing Clients to Purchase from your Storefront

Use the Storefront feature to enable automatic client purchases from your webstore.

The Storefront (Auto) system allows you to launch a fully automated, branded SaaS store without needing to manually activate products for clients. Once your storefront is active, customers can browse, purchase, and subscribe to digital services instantly, while Stripe handles all billing and payouts directly.

This feature is ideal for resellers who want to:

  • Sell at scale

  • Offer 24/7 automated self-service

  • Avoid manual deployments

  • Run a fully branded SaaS storefront without building a website

Location of Storefront Settings

All storefront configuration is found under:

Whitelabel Settings → Storefront & Branding

This includes domain settings, Stripe connection, branding, profit margins, and portal appearance.

Before You Begin — Requirements

Your storefront becomes automatically enabled as soon as the following requirements are met:

1. Stripe Account Connected

You must connect your Stripe account for client billing.
Go to:

Whitelabel Settings → Storefront & Branding → Payment Gateway
Click Connect Stripe

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2. Wallet Balance ≥ $20

A minimum wallet balance of $20 is required to keep your storefront online.

Once both conditions are met, your storefront automatically activates.
If either requirement is missing or becomes invalid, the storefront becomes inactive.

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Section 1: Domain Setup

You can choose how your storefront is accessed:

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A. Free Subdomain (Instant Setup)

Use a free, hosted subdomain such as:
yourstore.custom.appserviceportal.com

Just enter your subdomain name and save.

B. Custom Domain

You can use your own domain, such as:
shop.mybrand.com

To connect it:

  1. Go to your DNS provider

  2. Create a CNAME record

  3. Point it to the generated domain shown in your dashboard

  4. Save changes

  5. Wait for SSL to automatically install (usually a few hours)

The system will show if your CNAME is correctly pointing.

Section 2: Storefront Profit Margin

Set your global profit percentage.
This margin applies to all storefront products automatically.

  • Range: 0% – 200%

  • Recommended: 100% (doubles your wholesale price, competitive)

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Example Pricing

Wholesale: $10
Profit Margin: 100%
Customer Pays: $20
Your Profit: $10 (Paid out directly by Stripe via payouts)

Products automatically use this formula — no manual pricing required.

Section 3: Store Appearance & Branding

Customize how your storefront and client portal look:

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Branding Options

  • Portal Logo URL

  • Portal Name

  • Primary Color

  • Secondary Color

  • Welcome Message (client portal welcome text)

Homepage Description

You can set your storefront’s main introduction text to:

  • Explain your services

  • Introduce your brand

  • Highlight what customers get

This text appears on your storefront homepage.

Section 4: Client Email Branding

Email branding is now located separately under:

Whitelabel Settings → Client Email Branding

You can customize:

  • Email Logo URL

  • Company Name

  • Email Header Color

  • Email Button Color

  • Email Footer Text

  • Company Address

  • Support Email

  • Enable/Disable Support Chat Bubble

  • Custom CSS for the client portal

All emails sent to your clients (login credentials, product activation, receipts, notifications) reflect your branding.

Section 5: Payment Gateway (Stripe)

Your storefront uses your connected Stripe account for:

  • All customer payments

  • Subscription billing

  • Refunds (if you choose to issue them inside Stripe)

  • Payouts to your bank account

Since Stripe handles payouts, the platform no longer shows payout history.
All payouts appear in your Stripe Dashboard.

Section 6: Enabling Products & Services

You can choose which services or products you want available on your store by going to the Manage Active Storefront Products section in the white label settings page.

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Section 7: How the Storefront Works

Once your Stripe account is connected and your wallet has $20+:

  1. Your storefront is automatically activated

  2. Your domain becomes publicly accessible

  3. Customers can browse your product catalog

  4. They purchase using Stripe checkout

  5. Services are automatically provisioned

  6. Clients receive branded emails

  7. Stripe sends your payouts directly to your bank account

No manual activation is required.

Summary of Benefits

Feature Benefit
Automatic Activation Storefront turns on automatically when requirements are met
Stripe Billing Fast, secure, automated payments
Custom Domain Create a fully branded SaaS storefront
Global Profit Margin Set your pricing once for all products
Automated Delivery No manual activation required
Email Branding All client communication uses your brand
No Website Needed Your storefront is instantly deployed and hosted
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