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3rd Party API Integrations

As a reseller, it’s essential to understand how your clients can use 3rd Party API integrations to enhance their e-commerce performance. The E-Commerce Shop Builder includes built-in tools to connect to Google Analytics, Facebook Pixel, and Twilio WhatsApp, giving clients more control over tracking, advertising, and user engagement.

This guide walks you through each available API integration, what it does, and how your clients can set it up — so you’re prepared to assist if needed.

Where to Find It

To access these settings, your client must go to:

  • Setup & Configuration → Settings → 3rd Party API

From there, they’ll see the following sections:

  1. Google Analytics

  2. Facebook Pixel

  3. Twilio WhatsApp Notifications

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1. Google Analytics Integration

What It Does:

  • Tracks website traffic and visitor behavior

  • Provides insights into product views, bounce rates, time on site, and more

  • Helps clients make data-driven decisions

What Clients Need:

  • A valid Google Analytics Tracking ID
    (e.g., G-XXXXXXXXXX or UA-XXXXXXXXX-X)

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Setup Process:

  1. Enter the Tracking ID into the Google Analytics field

  2. Toggle “Activate Google Analytics” ON

  3. Click Save

Your Role as a Reseller:

  • Help clients locate their GA ID via their Google Analytics account

  • Confirm the ID is properly formatted

  • Make sure they click Save after toggling ON

2. Facebook Pixel Integration

What It Does:

  • Tracks user actions like product views, add-to-cart, and purchases

  • Measures Facebook ad effectiveness

  • Enables retargeting and custom audience building

What Clients Need:

  • A Facebook Pixel ID from their Meta Business Suite

Setup Process:

  1. Enter the Pixel ID

  2. Toggle “Activate Facebook Pixel” ON

  3. Click Save

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Your Role as a Reseller:

  • Help them find their Pixel ID in Meta Events Manager

  • Explain what Pixel can track and why it matters

  • If the pixel isn’t working, check for browser blockers or confirm it's added to the live theme

3. Twilio WhatsApp Notifications

What It Does:

  • Sends automated WhatsApp messages to users after they register

  • Helps confirm signups instantly and adds a personalized experience

  • Boosts trust and engagement via mobile messaging

What Clients Need:

  • Twilio SID

  • Twilio Auth Token

  • WhatsApp-Enabled Phone Number (from their Twilio account)

Setup Process:

  1. Enter SID, Token, and Twilio Number

  2. Toggle “Activate Twilio WhatsApp Number” ON

  3. Click Save

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Your Role as a Reseller:

  • Guide clients through their Twilio Console to retrieve credentials

  • Confirm the number used is WhatsApp-enabled and approved by Twilio

  • Advise clients on message tone and content (some platforms support basic customization)

Common Questions You May Get

QuestionsWhat to Check
My analytics aren't showing any data.Ensure GA is active and the tracking ID is correct
My Facebook ads aren’t tracking conversions.Confirm Pixel is active and installed before <body> tag
No WhatsApp messages are being sent.Check Twilio credentials and verify phone number setup

Summary

API ToolPurposeClient NeedsNotes
Google AnalyticsWebsite traffic and behavior trackingGA Tracking IDRequires Google Analytics setup
Facebook PixelAd tracking and retargetingFacebook Pixel IDTied to Meta Business account
Twilio WhatsAppMessaging on user registrationSID, Token, Twilio NumberWhatsApp API must be active

Final Advice for Resellers

  • Familiarize yourself with each platform’s basic dashboard (Google, Meta, Twilio)

  • Keep a generic example or test account ready for walkthroughs

  • Encourage clients to test integrations in a staging store (if available)

  • Always remind them to click Save after any changes — the most common oversight!

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